Mama Magic
Postpartum Support
Planning & Preparation!
The Mama Magic:
Doula Support Program
Mama Magic is a compassionate, family-centered program supporting birthing people and families during birth and the postpartum period—especially those facing barriers to care, limited resources, or added stress during pregnancy and early parenthood.
The program centers individuals who are disproportionately impacted by maternal health inequities, including Black and Brown families and those seeking culturally responsive, in-home perinatal support. Care is designed to meet families where they are, beginning in late pregnancy or at birth and continuing through the early postpartum period.
Participants receive emotional, physical, and educational support that promotes healing, confidence, and connection. Early support helps ease the transition into parenthood, encourages breastfeeding and bonding, and reduces isolation during a critical time.
As part of their participation, every enrollee receives a prenatal or postpartum gift, thoughtfully selected to support comfort, recovery, and early parenting needs.
All services are provided by a New York State–credentialed Postpartum Doula, ensuring high-quality, culturally responsive care grounded in best practices.
Our Purpose
While birth is often a moment of joy, the weeks and months following delivery can be physically, emotionally, and mentally overwhelming, particularly for families who are under-resourced. Mama Magic fills this gap by providing in-home and in-hospital doula support that promotes healing, empowerment, and stability during one of life’s most vulnerable transitions.
Physical Recovery Support
The program helps mothers understand how to heal from childbirth, regain strength, manage pain, and restore core and pelvic health through guidance on exercise, nutrition, and physical therapy resources. It incorporates and respects cultural practices and traditions that support recovery, honoring each mother’s unique background.
Emotional & Mental Wellbeing
The program helps mothers understand how to manage stress, postpartum mood changes, anxiety, and the emotional challenges of adjusting to life with a newborn. Connection with a supportive community helps reduce isolation. It fosters a culturally inclusive environment where diverse experiences and perspectives are acknowledged and celebrated.
Education & Empowerment
The program helps mothers understand newborn care, breastfeeding, self-care, and navigating life as a new parent, giving them confidence and control over their postpartum journey. It provides culturally sensitive guidance, empowering mothers from all backgrounds to make informed choices that align with their values.
To qualify for the Mama Magic:
Participants must meet the following criteria: While all birthing people are welcome to apply, the program prioritizes individuals who identify with our priority populations.
Participant Requirements
Participants must agree to the following:
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Complete an intake form and brief interview with the Mama Magic team
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Provide a safe and respectful environment for home visits
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Maintain communication with their assigned doula (by phone, text, or email)
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Notify the program of any changes in health, location, or support needs
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Participate in evaluation surveys (at hospital and final visit to help improve the program)
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Currently Pregnant
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Given birth (within the last 7 days)
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Must be giving Birth at Niagara Falls Memorial Medical Center.
Insurance & Payment
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Must be enrolled in one of the following Medicaid plans.
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BCBS, Fidelis, Univera and Molina or their essential plans.
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OR be able and willing to pay out of pocket for services
Priority Populations
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Black, Brown, Indigenous, or other people of color (BIPOC)
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Low-income households
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First-time parents
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Those without or with limited access to birth and postpartum support or lactation support.
Program sponsored by grant funds from the March of Dimes, Mother and Baby action Network.
