Mama Magic
Postpartum Support
Postpartum Period Perfected!
The Mama Magic:
Postpartum Support
Is a compassionate, community-rooted initiative launching in partnership with Catholic Health – Sisters of Charity Hospital. This innovative program is designed to address the critical and often unmet needs of birthing people and families during the postpartum period—especially those navigating the challenges of socioeconomic hardship, limited access to care, and systemic barriers to wellness.
Mama Magic centers the experiences of individuals who are disproportionately impacted by maternal health inequities, including Black and Brown mothers, low-income families, and those with limited access to culturally responsive, in-home support following the birth.
Early intervention helps the birthing person begin recovery with encouragement and hands-on support, establishes a trusted relationship, and helps initiate breastfeeding and bonding practices.
Support will be provide by a NYS credentialed Postpartum Doula.
Our Purpose
While birth is often a moment of joy, the weeks and months following delivery can be physically, emotionally, and mentally overwhelming, particularly for families who are under-resourced. Mama Magic fills this gap by providing free, in-home and in-hospital doula support that promotes healing, empowerment, and stability during one of life’s most vulnerable transitions.
Physical Recovery Support
The program helps mothers understand how to heal from childbirth, regain strength, manage pain, and restore core and pelvic health through guidance on exercise, nutrition, and physical therapy resources. It incorporates and respects cultural practices and traditions that support recovery, honoring each mother’s unique background.
Emotional & Mental Wellbeing
The program helps mothers understand how to manage stress, postpartum mood changes, anxiety, and the emotional challenges of adjusting to life with a newborn. Connection with a supportive community helps reduce isolation. It fosters a culturally inclusive environment where diverse experiences and perspectives are acknowledged and celebrated.
Education & Empowerment
The program helps mothers understand newborn care, breastfeeding, self-care, and navigating life as a new parent, giving them confidence and control over their postpartum journey. It provides culturally sensitive guidance, empowering mothers from all backgrounds to make informed choices that align with their values.
To qualify for the Mama Magic:
Participants must meet the following criteria: While all birthing people are welcome to apply, the program prioritizes individuals who identify with our priority populations.
Participant Requirements
Participants must agree to the following:
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Complete an intake form and brief interview with the Mama Magic team
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Provide a safe and respectful environment for home visits
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Maintain communication with their assigned doula (by phone, text, or email)
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Notify the program of any changes in health, location, or support needs
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Participate in evaluation surveys (at hospital and final visit to help improve the program)
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Currently Pregnant or
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Recently given birth (within 2 days)
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Must have Given Birth at a Catholic Health facility. Sisters of Charity Hospital or Mercy Hospital of Buffalo.
Insurance & Payment
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Must be enrolled in one of the following Medicaid plans.
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BCBS, Fidelis, Univera and Molina or their essential plans.
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OR be able and willing to pay out of pocket for services
Priority Populations
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Black, Brown, Indigenous, or other people of color (BIPOC)
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Low-income households
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First-time parents
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Those without access to postpartum support or lactation support.
Program sponsored by grant funds from the March of Dimes, Mother and Baby action Network.
